Optimise Mobile Experience

In recent years, we have witnessed a significant increase in the use of mobile phones in people’s daily routines. This shift in consumer behaviour has led businesses to consider to optimise their website mobile experience. Mobile optimisation considers a variety of factors in user journey, which impact the overall user experience.  These include site design, site structure and page speed.

While responsive web design and native apps are still relevant today, a new trend emerges with the establishment of progressive web apps (PWA). Magento 2 offers a suite of tools for building online stores with app-like experiences that help merchants solve the mobile conversion dilemma and deliver highly personalized cross-channel experiences.

In recent years, we have witnessed a significant increase in the use of mobile phones in people’s daily routines. This shift in consumer behaviour has led businesses to consider to optimise their website mobile experience. Mobile optimisation considers a variety of factors in user journey, which impact the overall user experience.  These include site design, site structure and page speed.

While responsive web design and native apps are still relevant today, a new trend emerges with the establishment of progressive web apps (PWA). Magento 2 offers a suite of tools for building online stores with app-like experiences that help merchants solve the mobile conversion dilemma and deliver highly personalized cross-channel experiences.

Solution to Retail Challenges

PWA provide the perfect solution for businesses with significant mobile traffic. Thanks to the underlying technology, the progressive web applications offer faster browsing, instant ‘app’ gratification, push notifications and rapid re-engagement on Android devices – valuable both commercially and technically, from search engine optimisation (SEO)  and user experience (UX) standpoint.

Solution to Retail Challenges

PWA provide the perfect solution for businesses with significant mobile traffic. Thanks to the underlying technology, the progressive web applications offer faster browsing, instant ‘app’ gratification, push notifications and rapid re-engagement – valuable both commercially and technically, from search engine optimisation (SEO)  and user experience (UX) standpoint.

MORE THAN MOBILE OPTIMISATION

While PWA are most famous due to their ease, especially on Android devices, there are multiple ways of utilising PWA to increase your return on investment (ROI) and meet your business goals.

The PWA technology enables functionality including push notifications and location to be built into the architecture of the website. This enables brands using progressive web applications to deliver highly personalised, cross-channel user experiences at precisely the right time.

There are several ways businesses can leverage the PWA functionality on top of the need to optimise mobile experience. These include increasing in-store capabilities, which allow a device camera to scan shelf barcodes and integrate payments with Google and Apple Pay for in-store purchases. Another in-store benefit of PWA is that they are instantly accessible via the browser, allowing for fast and reliable brand experience.

SUMMARY OF PWA BENEFITS

The benefits of using progressive web apps are summarised in the points below.

Faster browsing

Your customers will enjoy a faster interaction and a smoother mobile experience, including scrolling and page transitioning through a progressive change, removing the need for pages to reload.

Instant “App” Gratification

There is no need to install or download PWA as they are instantly discoverable and usable via the browser.

Push Notifications

A great way to alert your customers about your latest offers is via PWA is using the push notifications available on Android devices. This enables real-time personalised experience and allows you to target your audience at exactly the right time.

Rapid Re-engagement

With PWA, your customers will be able to save your app to the home screen on their Android device, allowing them re-access your offering quickly and easily. Furthermore, PWA operate in full-screen mode, increasing visibility of the page content.

In-store Experience Enhancement

PWA have the potential of enhancing in-store experience and engagement and to be used in a variety of ways on the shop floor. The uses can range from online assistants replacing legacy POS to self-serviced checkout and returns processes.

SUMMARY OF PWA BENEFITS

The benefits of using progressive web apps are summarised in the points below.

Faster browsing

Your customers will enjoy a faster interaction and a smoother mobile experience, including scrolling and page transitioning through a progressive change, removing the need for pages to reload.

Instant “App” Gratification

There is no need to install or download PWA as they are instantly discoverable and usable via the browser.

Push Notifications

A great way to alert your customers about your latest offers is via PWA is using the push notifications available on Android devices. This enables real-time personalised experience and allows you to target your audience at exactly the right time.

Rapid Re-engagement

With PWA, your customers will be able to save your app to the home screen on their Android device, allowing them re-access your offering quickly and easily. Furthermore, PWA operate in full-screen mode, increasing visibility of the page content.

In-store Experience Enhancement

PWA have the potential of enhancing in-store experience and engagement and to be used in a variety of ways on the shop floor. The uses can range from online assistants replacing legacy POS to self-serviced checkout and returns processes.

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