Which Cartridge

Client: Which Cartridge

Helping Which Cartridge create a splash in the toners market and delivering a professional flexible ecommerce solution built using a Magento 2 solution to support their growth.


Which Cartridge, is a new and exciting brand in the cartridge supplier marketplace. They wanted to launch a new website to help their customers choose the perfect product for themselves, quickly and easily. The company required a professional solution that was tailored to their customers’ needs and would help them navigate an extensive product offering. Magium’s team was approached to deliver an ecommerce website to establish themselves in a competitive sales environment. Magento 2 was chosen as the ecommerce platform due its powerful functionality and its range of available extensions which enabled Magium to deliver a flexible solution designed for growth.

Fast & Easy to Use

Achieving optimal site speed was one of the client’s main requirements to enable their customers to find the product they needed quickly. A potential challenge, yet one of the site’s unique selling points, was the large product offering available. Magium needed to provide an easy to use navigation to aid selection or there was a risk this huge selection may become overwhelming. As part of the solution to help navigate the website easily, a selection of third-party modules (such as an enhanced search feature) was selected and implemented. Magium’s development team helped Which Cartridge with their integration requirements and delivered an engaging, bespoke solution.


Magium’s Magento certified developers delivered a modern and user-friendly website with thousands of products at play. We were able to offer a mixture of an off the shelf solution alongside custom development work to deliver the project to the client’s budget.

Our development team built the Which Cartridge website with the site speed firmly in mind to ensure that it was a joy to use. Magium also worked with Which Cartridge’s in-house marketing team, making sure that it was optimised for search engines to build organic traffic from the start. The user experience was tailored to help users find the product they needed quickly, and without fuss to boost website conversion

Magento 2 Solution | Which Cartridge | Magento Agency


The Which Cartridge website has bespoke layouts for category and product pages to help communicate the unique selling points to their customers. This Ecommerce Magento 2 solution has been developed to help navigate Which Cartridge’s site visitors seamlessly through the sales funnel, allowing selected customers to pay on account, streamlining the company’s internal operations and allow them to meet Which Cartridge’s aggressive growth targets.

Magento 2 Solution | Which Cartridge | Magento Website Development
built by Magium, part of the PureNet group
Specialists in Software Development | The PureNet Group

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