Lesters Nursery World
Challenge
Lesters Nursery World current website needed replacing and so they needed to find a platform that would provide them with the ability to replicate the rich functionality of their existing, custom-built website but equally improve upon it with new features and functions. Lesters Nursery World also wanted a platform that would grow with their business allowing them flexibility and access to a wide range of extensions so that in a competitive and fast-moving world would keep them at the leading edge and allow them to engage with their customers via the website to complement their 3,000 sq.ft showroom.
Client: Lesters Nursery World
WebSite: www.lesters-nurseryworld.co.uk
Our Solution
Magento Open Source was identified and selected as the right ecommerce platform for Lesters Nursery World. Powerful, highly customisable and with a worldwide community of developers providing extensions and add-ons it was the natural choice for a company that was serious about trading effectively online.
Lesters Nursery World then needed to choose a development partner with whom to entrust the build of the new site. There was a rigorous selection process which saw Lesters Nursery World pick Magium Commerce as their chosen agency. As an official Magento partner with a wealth of online experience Magium was able to begin the build process immediately. Magium planned and specified the build with an in-depth Discovery Phase to document and specify all the features and functions the site would enjoy. The site was then built by Magium’s in-house Magento certified developers, tested and deployed to secure and robust UK data centre as the site was put live.
Results
The result was a slick, powerful new website with rich features and a smooth user experience. Working with Lesters Nursery World’s digital marketing agency there was a straightforward Search Engine Optimisation (SEO) migration to help ensure the Google rankings obtained by the previous website. The site allows deposits on products and has an intuitive and helpful search function to make it easy to find all Lesters Nursery World’s range of products. There’s also a price match feature to reassure customers when they buy at Lesters Nursery World’s website they’re getting the best deal possible.
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