Their ecommerce platform also needed to be integrated with their Merlin ERP platform for customer pricing, stock and financial information. Duffells looked to Magento as the platform that offered a superb product trajectory and chose Magium to deliver the project.
Complex B2B functionality
The system has full B2B functionality such as customer specific pricing (taken from Merlin), the ability to manage credit, Returns Management Authorisation, and the ability to manage store delivery.
The solution delivers an up a UX-driven journey to allow products to be found quickly and easily and with up to date stock levels and inventories. Cross selling and upselling are key components of the site boosting Average Order Values (AOV) and revenues as a whole.
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