Look before you leap

Staying ahead of the competition requires more than just a stellar product or service. Successful ecommerce ventures often are preceded by some careful thought from outside experts. Consultancy is often essential to navigate the complexities of online business, optimise operations, and drive sustainable growth. Let’s take a look at the importance of the role of well-delivered consultancy in ecommerce success, drawing insights from industry experts and case studies.

Strategic Planning and Market Analysis:

Ecommerce consultancy can play a vital role in helping online businesses develop effective strategies tailored to their unique goals and market dynamics.

According to McKinsey, strategic planning backed by data-driven insights can increase the likelihood of ecommerce success by up to 60%. Market analysis conducted by experienced consultants helps identify niche opportunities, target demographics, and competitive landscapes, enabling businesses to make informed decisions.

Technology and Infrastructure Optimisation:

Busy ecommerce platforms require robust technological infrastructure to ensure seamless operations and scalability. Consultancies specialising in ecommerce offer expertise in selecting and implementing the right technology stack, including ecommerce platforms, payment gateways, and analytics tools. These will significantly impact and improve the performance of your site. In fact, Deloitte reports that businesses that invest in optimising their ecommerce technology infrastructure experience up to 35% higher conversion rates.

User Experience Enhancement:

User experience (UX) is critical for ecommerce success, influencing customer satisfaction, retention, and conversion rates. Very often, as part of a consultancy programme, analysts will conduct UX audits and usability testing to identify pain points and optimise the online shopping journey. Research by Forrester reveals that every £1 invested in UX results in a return of £100, highlighting the significant impact of user-centric design on ecommerce profitability.

Marketing and Customer Acquisition:

Effective marketing is essential for driving traffic and acquiring customers in the crowded ecommerce space. Specialist consultancy services offer expertise in developing comprehensive marketing strategies encompassing SEO, social media, email marketing, and influencer partnerships. This can provide a powerful boost to your online enterprise.  According to HubSpot, businesses that prioritise blogging as part of their content marketing strategy are 13 times more likely to achieve positive ROI, demonstrating the value of strategic marketing consultancy in ecommerce success.

Data Analytics and Personalisation:

Data-driven decision-making is paramount in ecommerce, enabling businesses to understand customer behaviour, preferences, and trends.

As part of a consultancy programme one area of focus might be to leverage advanced analytics tools to derive actionable insights from data, enabling personalised marketing campaigns, product recommendations, and pricing strategies.

A study by McKinsey found that companies that effectively utilise data analytics are 23 times more likely to acquire customers and six times as likely to retain them, underscoring the significance of data-driven consultancy in ecommerce success.

Risk Management and Compliance:

Ecommerce businesses face various risks, including cybersecurity threats, payment fraud, and regulatory compliance challenges.

With these potential hazards, you might select a consultant to focus on risk assessment, mitigation strategies, and compliance frameworks to safeguard ecommerce operations.

The Ponemon Institute estimates that the average cost of a data breach for an ecommerce company is $3.86 million, highlighting the importance of proactive risk management facilitated by consultancy services.


In the complex, fast moving and competitive landscape of ecommerce, the role of consultancy cannot be overstated. From strategic planning and technological optimisation to marketing and risk management, consultancy services provide invaluable expertise and guidance essential for ecommerce success. By leveraging the insights and support offered by consultancy firms, ecommerce businesses can enhance their competitive edge, drive growth, and deliver exceptional customer experiences in an increasingly digital world.