The National Flooring Centre (NFC) has over 25 years’ experience in the flooring industry and over that time has built up an extensive knowledge of flooring that they pass on to their customer base.
The NFC offers a huge range of flooring for both the domestic and commercial sectors including Luxury Vinyl Tiles (LVT), sheet and tile vinyl, carpet, wood flooring, artificial grass and hygienic cladding. With their extensive range of floor preparation materials, adhesives and tools the NFC has everything a customer would need to get the right finish from the start.
In order to engage new markets and to enter new markets across the country. The NFC wanted to commission an agency with first class development skills as well as the depth of resource to also provide support, hosting and digital marketing expertise.
The challenge was to set up a ‘greenfield’ web presence from scratch and to propel it forward using imaginative digital marketing techniques so it would achieve great rankings on Google whilst at the same time convert traffic that was generated when it landed on the site.
Seamless User Experience
The National Flooring Centre pride themselves on delivering excellent customer service while providing their customers with top quality flooring at competitive prices. The ecommerce website needed to reflect these values.
Magium’s web developers designed and built a compelling and easy to navigate web platform that allowed the NFC to showcase its range of products. Created using Magento, the site allows users to select colours and textures as well as calculate how much flooring is required and quote directly.
As well as buying carpet, tiles, rugs and laminate the site also allows customers to request a free sample thus aiding conversion as the user is then confident to buy what are potentially big ticket flooring solutions.
Delivering a new website has transformed the NFC’s business. It offers an ecommerce presence with cutting edge features and allows the NFC to engage with customers across the UK on desktop, mobile and tablet devices.
The site now attracts large volume of visitors and has seen online sales grow quickly on the back of digital marketing activity.