Client: Illamasqua


Developed by leading chemists and manufacturers of stage and screen make-up, and expert make-up artists – most notably Creative Director Alex Box – Illamasqua brings truly professional make-up to the high street for the first time.

These premium products have been designed to be colour-intense, colour-true and long-lasting – perfect for any night out, as well as for professional use. With an unprecedented number of launch colours, Illamasqua provides consumers and make-up artists with a huge palette of colours to ensure that they have the tools to express themselves – whoever they are and whatever look they want to achieve.


Illamasqua successfully managed day-to-day operations with its internal team. However, for more complex requirements the Illamasqua team needed an expert Magento developer. Magium’s dedicated software developers were selected by Illamasqua for a number of projects, including custom plugin development and technical fault resolution.

Emarsys Integration | Illamasqua Home Page Screenshot | Magium Commerce

Ecommerce Branding

Illamasqua needed to reflect their luxury make up brand online, across all additional software plug-ins they chose to use for a seamless user experience.


Magium’s skilled team provided the support needed to expand Illamasqua’s growth. A great example of this was providing a custom integration with third-party plugin provider Emarsys. This involved adapting the plugin, which required superb technical skills and a deep understanding of Magento, to better meet Illamasqua’s requirement. Furthermore, Magium served as go to agency for technical fault resolution to ensure there is a Magento expert on hand to resolve highly complex issues as when they arise.

Emarsys Integration| Illamasqua Category Page | Magium Commerce


With Magium’s back-up, Illamasqua was free to concentrate on ‘business as usual’ delivery. Magium’s more complex solutions, and complex support offered real peace of mind to the Illamasqua team and reduced the need for hiring experienced but highly costly Magento developers in house.

Emarsys Integration | Illamasqua Responsive Design | Magium Commerce
built by Magium, part of the PureNet group
Specialists in Software Development | The PureNet Group

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